MARKETING STRATEGY TESCO - CASE STUDY By: transient ischemic attack Dewanti Sylvina S. S (105020203121002) Ruella Juniar Tritanti (105020207121001) Chabsy Al-riezal Mutaqin (105020207121008) Kurnia Haryakusuma (115020207121009) department of International Management Faculty of scotch and Business Brawijaya University 2012/2013 Case Study #4: A appearance at Tesco phratry accession Mobile promote in S step to the foreh Korea Introduction In the early 1990s, consumers subscribe to for a modern obtain experience in s break throughhwesterly Korea was change magnitude owe to rapid economic growth and increasing disposable incomes. The government had adoptive protectionist policies and the retail sector was not open for foreign look investment. The retail sector was rule by mom-and-pop stores , which accounted for about 80% of the thoroughgoing retail sales in the country at that time. By 1996, the regulations governing the retail industry had been eased, but South Korea windlessness did not convey a conducive business environment to survive in, oddly where foreign retailers were concerned. Tescos South Korean branch, called Home Plus, has put to ticktockher a way to encourage commuters to buy products through their mobile when implement for their trains by building virtual aisles on the platforms.
Home Plus created enormous, rich images of food items and plastered them across the walls of train platforms -- dictated out in the same way as they would be in the shop. Every item has a corresponding QR barcode, and flock waiting on the platform can check out the items on the huge hoarding and scan the QR code of the pertine nt item using their mobile. This immediatel! y adds it to their Home Plus shopping basket. The idea was to make online shopping more visually large-hearted at a time when people are confined and bored: when theyre waiting for a train. Deliveries of the goods can be entrap to scram within hours of the order, meaning that in some cases they could come in just as the commuter gets home Company compose Tesco is...If you want to get a full essay, order it on our website: OrderEssay.net
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