Case Analysis of Ryanair

Case Analysis of Ryanair strategical Management Name: Dongjie Qiu 1. Introduction1 2. strategic Position1 2.1 The environment of Ryanair1 2.2 PESTEL analysis1 2.2.1 Political factor2 2.2.2 stinting factor2 2.2.3 Social factor3 2.2.4 Technological factor3 2.2.5 environmental factor3 2.2.6 Legal factor4 2.3 strategical capability of Ryanair4 2.4 stand up Analysis5 2.4.1 Strengths5 2.4.2 Weaknesses6 2.4.3 Opportunities6 2.4.4 Threats6 3. Strategic choice and evaluation7 3.1 Business direct strategy7 3.1.1 Low-cost leadership7 3.1.2 Focus8 3.2 Corporate fulfill strategy8 3.2.1 Diversification8 3.3 Evaluation of strategies9 3.3.1 Consistency9 3.3.2 Suitability9 3.3.3 feasibility10 3.4 Recommended Strategies10 4. Conclusion10 5. Appendix12 6. Reference15 1. Introduction The zephyr application of world has been in gloomy status for a coherent time, from Asia to Oceania, North the States to Europe.

In the European aviation sector, the downturn of economic makes e rattling airline company be very unmanageable in business, take some examples to say, the Belgian has say bankruptcy, and Swissair had to organize the assets, what is more, Italian Airlines has said that they lost about 4.36 dollars in 2002, til now British Airways, the biggest airline company in the European aviation industry, the losses in 2002 also broken done 1.2 meg euro (Kenneth 2003). However, in the same harsh conditions, Ryanair still maintains wage records. Ryanair is the pieces welcome airline with 43 bases and more than 1100 abject fare routes, which across 26 countries and connect clv destinations1. In 1985, Ryanair started with only 25 staffs and a 15-seater turboprop tw! o-dimensional from Waterford in the southeast of Ireland to London Gatwick; but in 2008, the add up employment numbers in Ryanair has been up to 6,369, which rise by 21% and totally 181 airplanes for use, even opening 4 forward-looking bases and 223 new routes1. The great success is...If you want to get a full essay, order it on our website: OrderEssay.net

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