Analysis of the recent re-branding of Andersen Consulting as 'Accenture'

The commercializeing problem that Andersen Consulting faced in the need to re- target later the reveal is to select a troupe design to bewilder themselves understandably in the customers minds. The name should support their strategic objectives and side strategy. In services, a company name is its brand, which is a promise to its customers. For Andersen Consulting to re-brand themselves as Accenture, SWOT analysis should be performed and merchandising mix should be considered. This is a good clear definition of the problem - blow up up done. You could alike add that in developing the brand-new name and re stationing the business as a market maker they would also deficiency to transfer the brand equity from their previous brand name. Strengths Andersen Consulting has been the market leader in consulting industry. When re-branding itself, this point should be evince in the marketing program. There should be a substantial integrated message that they reposition themselv es to be an innovative company, an decorator and a market-maker. Why? You need to explain the logic nates your argument. The company has a clear corporate vision and strategy. They should position themselves to strain this objective. Active management helps implement and control marketing plans. Management fealty is also vital in lede success in positioning strategy.

This is an opinion or rumourmonger NOT an valuation or assessment of the firm. Staff is of crippled quality. This helps to deliver the message to customers of high service standard, hence, the image of the company. trustworthy point - indeed in services like consulting the staff ARE the product or service aren t they? Weaknesses Strong conclusion in t! he company affects staff to require change. Staff should be well communicated of the change and reason should be given. Im not positive(predicate) what you mean by this point. What is the weakness and how... If you expect to get a full essay, order it on our website: OrderEssay.net

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